3 Proven Ways to Make (or Break) Your CTA
Ever been to a website, reading an article and thinking, “What’s the next step”?
3 Proven Ways to Make (or Break) Your CTA
Ever been to a website, reading an article and thinking, “What’s the next step”?
And there you are. Scrolling around and looking for the Call-To-Action.
Quickly you realize, there is no CTA.
Frustrating, right?
So let me break down 3 crucial steps that ensure your page visitors don’t run into the same problem.
Make It Easy
Yep, you heard right. Make it easy!
Just because you know what steps should be taken, doesn’t mean your page visitor does.
So how can you make it easy?
Have a clear goal in mind for what you want your audience to do. Do you want them to sign up for a service, download a lead magnet or just contact you for more information?
Communicate in a short and concise human tone, not jargon.
Only use 1 CTA. There is nothing more annoying than having multiple options to choose from. Most of the time the visitor will be overwhelmed and not take any action at all!
Now that we’ve simplified the message, how do we ensure the right words provoke action?
Use Words That Bang
First of all, what makes words bang?
Lots of adjectives that add unnecessary context like: “Click here to get your uniquely handcrafted water- and windproof backpack”?
Or…
Action verbs like: “Buy, Order, Download…” combined with time-sensitive words like: “Now, Limited Time Offer, Today…”?
You goddamn right, action verbs and urgency are the key!
Why?
Because they remove the clutter and get your point across in a direct and easy to understand way.
So let’s get to the last, aka the most important point.
Tailor and Test Your CTA Based on Device
Whilst the majority of desktop users are most of the time looking for more information, phone users are more likely to be looking for an immediate solution!
So how can you use this to your advantage?
Create phone call-centric CTAs like: “Call now to get started! Call us today!”, especially if you run a service based-business, for mobile users.
Create information-centric CTAs like: “Learn more, Find out more” for desktop users.
But always keep in mind… marketing is a game of trial and error!
Just because something works for company xy, doesn’t mean it will work for you. The only way to actually find out if something is gonna work for your business is to test, test, test!
Talk soon,
Benjamin
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